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My Design Principles

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Lead with curiosity, not assumptions.

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Focus on how to make it possible, not why it’s impossible.

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Emotions rule behavior—not logic.

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Never underestimate the powers of simplicity and clarity.

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Work really hard, but don’t forget to daydream.

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Selected Press

• Unlocking UX Success: Capture insights with a personal note taking system — Helpfully Blog
• Understanding Personas That Power the Age of the Side Hustle — Dscout Blog
• 12 Ways Innovative Brands do More Impactful Research with dscout — Dscout Blog
• Spark Design Awards: Aria Inhalers — Spark
• World Information Architecture Day 2017: Things Got a Little Messy — thrive blog
• Tech Abroad — NAFSA: Association of International Educators

My Product Design Work

Jasmine Hentschel’s Work

What People Say About Me…

Selected Talks

**Helpfully’s Mastering Human Insights Conference In-Person Presentation** [2023]

Mastering Human Insights Talk - Jasmine Hentschel - Unlocking Great Insights Through Your Personal Notetaking System.pdf

**World Information Architecture Day In-Person Talk** [2020]

A Quick Intro to Behavior-Based Design.pdf

**World Information Architecture Day In-Person Talk** [2017]

World Information Architecture Day - Not Just a Buzzword_ Building a Case for Empathy.pdf

**Arcadis Internal UX Group Virtual Talk** [2023]

Arcadis Talk - Aligning Our Team Around Behavioral Personas - October 25, 2023.pdf

**SaverLife Big Data on Small Savings Webinar** [2019]

Earn Webinar Presentation - Our Quest to Find PMF.pdf

**Edgar Allan Internal Brunch & Learn** [2022]

Brunch and Learn - Feb 2022 - 5 Tips for Leveraging the 4 Language Skills.pdf